Towards the end of the 1960s, Lancia was really on the ropes financially, and their family-size sedan, the Flavia, dated to 1960, which meant its design phase occurred back in the late 1950s. Lancia really needed something to boost interest, and so they decided to heavily revise the Flavia sedan. This included a fully new nose, tail, and updated interior. The result was somewhat bland, if European-looking, and the cost to produce the car was so high Fiat nearly succeeded in killing it once they’d acquired Lancia. Lancia’s managers prevailed, however, for lack of a suitable alternative until the Beta was ready. You can find this end-of-run 1974 Lancia 2000 Berlina iniezione for sale for €3000 ($4100 today) in Cassano-Magnago, Varese, Italy.
Rusty But Trusty 