Posts Tagged ‘daimler’

Jag in Drag – 1967 Daimler Sovereign

February 14, 2014

Most North Americans, who may have noticed the Sovereign trim level of the Jaguar XJ6 (or perhaps the Vanden Plas, for that matter) will most likely be unfamiliar with the Daimler Sovereign. Based on a Jaguar 420, the Sovereign was targeted at a more conservative buyer, and amounted to being a loaded 420 with some improved interior trim and different badging – clearly someone was looking over GM’s shoulder. One could even argue Jaguar foreshadowed GM’s badge engineering strategy, since their “no really, these cars are totally different because we say so” approach to branding only became really egregious in the 1970s. That said, if you show up with one of the more obscure versions of a badge-engineered car 50 years later, it’s a fun bit of novelty. Check out this 1967 Daimler Sovereign for sale for $3200 in Tempe, AZ.

1967 Daimler Sovereign right front