So now you’ve seen the advanced designs Studebaker offered in the middle of the 1950s, you’ll see how well it worked out for them. Ford and GM’s aggressive cost-cutting, stronger marketing, and high labor costs combined with quality control issues meant things didn’t pan out as hoped. So for 1956, Studebaker took what probably looked like a safe path and released designs that better matched the competition. Interestingly, you can kind of see the sentiment of company managers in the car’s “facial expression” – the headlights look like they have a bit of a furrowed brow, like they’re concerned about their prospects. Nevertheless, let’s look at this 1957 Studebaker President for sale for $3800 in Seattle, WA.
Rusty But Trusty 